SEO Stop Words for Titles
When you are ready to improve your website listing in Google, one of the first things we look at is title tags. Writing a title tag is more complex than it used to be so here are some tips to get you started:
FIRST A DEFINITION
Search Engine Optimization is the art and science of listing your page prominently in search engines for your ideal customer. In real terms, it is getting your website on the first page of Google for your keywords.
Write your title
One element of SEO is to write titles and descriptions for each part of your site that accurately reflect your customer’s needs (what they search for). Your title should be a descriptive and detailed overview of each webpage and be around 65 characters long.
When writing your titles, it is tempting to write the actual title of the page (“About Us”) or to write the keywords directly into the title (“dermatology in Chandler”, “Acne dermatologist chandler”). Resist laziness too – using the same title on all your pages is both a red flag to Google and unhelpful to readers.
Write for people, not robots
It’s important to remember that the title is also for users – it needs to make sense and grab a person’s attention. It’s more likely that a user will click on “Chandler Dermatology – Proven Acne Solutions for a clear skin” than “Acne dermatologist chandler”, right?
Include a keyword once in your title and once in your descriptions. The ratio of keywords to the number of words in your title is called the keyword density. Google prefers high density – and by “prefers”, we mean “lists you higher in the results”. Playing by Google’s rules is the only real way to improve your website listing in the long run.
remove stop words
Stop words are common words that are frequently used in sentences like “and”, “or”, “doing”. Stop words are a waste of valuable real estate in the 65 character title. Back to our dermatologist for an example …
“Premier Dermatology – Proven Acne Solutions by a Licensed Dermatologist” is 72 characters and will likely get cut off at “Dermat….”. The words “by a” are a waste of space and worse, they are taking up the space that could be used for an important keyword.
“Premier Dermatology: Licensed Dermatologist, Real Acne Solutions” is 65 characters with no stop words.