Search Engine Optimization (SEO) is the art and science of improving the visibility of a webpage to search engines and, as a result, to the target audience.
We use the following eight steps to optimize your site for search engines.
STEP 1 : TARGET 5 KEY PHRASES
We work with you to understand the business and conversion goals of your site. Together we come up with 5-10 key phrases that people search for when they want to use your services. We use tools such as Google Analytics and Alexa to see which relevant keyphrases result in the most goal conversions.
STEP 2 : TAKE BENCHMARKS
Using your key phrases, we analyze your site’s current rankings so we can define the improvements made through completion of our process.
STEP 3 : REGISTER SITE
We register your site with the major search engines (Google, Bing, Yahoo) and create a sitemap to allow the engines’ robots to crawl your site.
STEP 4 : REWRITE SITE, IMAGES AND COPY TO INCLUDE THE 5 KEY PHRASES
Once we have a good list of keyphrases, we deploy them sensibly throughout your site pages. We make sure we’ve used your keywords in all relevant text blocks. We also make sure your keywords have a reasonable density and prominence throughout the site.
STEP 5 : ADD IN THE DESCRIPTION AND KEYWORDS TAGS
The description tag will be a useful, compelling summary of your page content. We ensure that each page has unique description and keywords tags. If a search engine finds many pages with the same description and keywords, it can see those pages as less important.
STEP 6 : STRUCTURE YOUR SITE FOR SEO
Your site structure can play an important part in optimizing your pages. We make sure your pages contain plenty of links to other important pages in your site, and that it’s easy to get to all sections of your site via your homepage or navigation menu. Not only does this make it easier for visitors and search engines to find your content, but it also helps to spread your site’s authority score (such as Google PageRank) more evenly throughout your site pages.
Ongoing SEO Activity
INCREASE TRAFFIC ORGANICALLY
Most search engines rank sites more highly if they’re linked from other, well-respected sites. With this in mind we contact relevant businesses and directories regularly to continue to grow the site’s backlinks.
- Social Bookmarking Submissions 15 Per Month
- Directory Submissions 50 Per Month
- One Way Backlinks Requests 20 Per Month
If any original articles or updates have been written, we promote these during this phase also.
We continue to track your site’s SEO performance so that you can see where our efforts are paying off. We modify the keyword density and site flow based on these reports.
We send you a complimentary monthly report on vital traffic data such as visitors, pageviews, traffic sources and keywords. We also send you an easy to read infographic with visual details that can be used in management reviews.