Most of my clients are US based and most practise solely in their local area. So why should they care about GDPR? The answer, in a nutshell, is Google.
So that’s where it gets interesting. Should a person from Europe read your blog posts or do a search and your site shows up, then both you and the search engine (Google) are in breach. Sure, Brussels probably won’t come after you but they sure as hell are keeping their eye on Google (and Bing I imagine).
Which means that Google has an incentive to get you to implement GDPR. Their main tool to persuade is through their search algorithm. There is no word yet that they are dinging you on SEO for not having implemented GDPR but I’d bet they are (or will be soon). And why take the risk of losing your search rankings?
What’s the best way to implement GDPR? First off, a caveat, if you’re a heavy cookie user and your visitors enter sensitive data, then get tailored advice from an attorney. If, like most, cookies are just for user experience, then follow this two-step plan:
- Install and configure a lightweight pop-up plugin from developers such as CookieBot or WebToffee
And you’re done!
CookieBot has a comprehensive article What is GDPR?
Forbessays that Yes, The GDPR Will Affect Your U.S.-Based Business
Google’s Commitment to GDPR